BetFox is an online sports and casino betting platform, with a strong player base primarily located in Ghana. The platform thrives on its dynamic online casino offerings, which generate 80% of its total revenue. BetFox features a diverse selection of gaming options, including multiplayer games, slots, virtual sports, and live dealer games, providing an engaging and comprehensive betting experience for its users.
In this project, my role was to design a fully responsive and feature-packed casino lobby for BetFox. The goal was to create an intuitive interface that could effectively categorise and display their extensive range of games, including multiplayer, slots, virtual sports, and live games. We also aimed to integrate a social aspect into the lobby, enhancing user engagement by allowing players to interact and connect within the platform. The design focused on ensuring a seamless browsing experience, making it easy for users to explore and access their preferred games, whether on desktop or mobile devices.
1. Enhanced User Experience, by Creating a seamless and intuitive interface that allows users to easily browse, categorise, and access a wide range of games on both desktop and mobile devices.
2. Increased User Engagement, by Integrating social features within the lobby to foster interaction and community among players, encouraging longer playtimes and deeper engagement.
3. Optimised Game Discovery, by Developing a system to effectively showcase and organise BetFox's diverse game offerings, making it simple for users to discover and select their preferred games.
The primary goal of the lobby is to showcase the most popular and user-attractive games, utilising game tags and featured sections to facilitate effortless browsing and discovery. Additionally, the lobby is designed to encourage player interaction through social features, such as highlighting recent winners, creating a more engaging and dynamic gaming experience.
This straightforward page, typically accessed through the main lobby, is designed to display all games within a selected category. Users can further refine their search with filters, making it easy to find specific games quickly and efficiently.
To make the search process as seamless as possible, we integrated industry standards and provided users with features like recent history, popular searches/games, and a clear, visually appealing grid of games. This approach was designed to enhance user satisfaction and minimize the time it takes to locate desired games.
There are two variations for game openings: for vertical games, a modal overlay will appear, allowing users to start playing immediately. For horizontal games, users will first see a brief animation prompting them to rotate their phone, after which the game will be ready to play.