Zizzi
Stylish 'On Us' Card Design for Brand Ambassadors
Overview
This projects brief was to design a new set of 'On Us' cards for Zizzi's brand ambassadors, which needed to be in-line with their updated brand style and use of brand assets. The specifications was a wallet sized card and a holding device to go along with it.
Role & Process
After conducting thorough competitor research and understanding the task specifications and brand guidelines, I embarked on an iterative design process. This involved systematically designing each element of the card and packaging, ensuring alignment with the brand's identity. My goal was to create a card that seamlessly integrated with the brand while effectively conveying the promotional message. Through multiple iterations and refinements, I focused on developing a unique and visually appealing design that would capture customers' attention and stand out on the shelf.
This document provides a comprehensive overview of the printing specifications, including the desired matt finish and embossed pattern. These tactile elements cannot be fully appreciated in a digital format.
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