metamovers

A clash between the world of dance and crypto

ui/ux

branding

web design

2021

Tools used

Overview

Metamovers is the pioneering Dance NFT project leveraging blockchain technology. The project's mission is to empower dancers by utilising profits generated from the sale of artistic, animated dance characters. Through this innovative platform, Metamovers aims to provide dancers with new opportunities for recognition and financial support in the digital art space.

Role & Process

This project involved creating a brand identity and designing a website for a dance-focused NFT platform. The process began with the design of a unique logo and the development of comprehensive brand guidelines, both of which are showcased below. Following the branding phase, the website's user interface (UI) was meticulously designed using Figma, ensuring a visually engaging and intuitive experience that resonates with the dance and NFT community. The design was then brought to life through development in Webflow, resulting in a seamless, responsive website that aligns perfectly with the brand's creative vision and technical needs.

Project Goals

1. Empowerment of Dancers: provide dancers with a platform to gain recognition and financial rewards by turning their movements into unique, tradable NFTs.

2. Cohesive Brand Identity: Develop a strong and memorable brand that reflects the innovative and artistic nature of Metamovers, ensuring consistency across all visual elements, from the logo to the website.

3. Develop a High-Quality, Responsive Website: perform seamlessly across all devices, incorporating modern design practices and ensuring smooth functionality to support the platform’s growth and user engagement.

Digital Wireframes

As the direction of the website was very clear very the initial talks and project briefing, i went directly to the digital wireframes stage. outlining the basic structure of the site on both desktop and mobile.

Branding

This project was to create a Brand and design and website for the dance based NFT. This included designing a Logo, and brand guidelines which you can see below. Then the UI of the website was designed on Figma and then developed in webflow.

The Website